Monday, 23 April 2007

Amazon Context Links Boost Alexa Rankings and Google Adsense eCPM

Recently I introduced Amazon Context links on Klikhir.com and within a few weeks noticed a significant increase in rankings for pages that are regularly viewed. Secondly Klikhir’s Alexa rating has shot up 45000 places. Thirdly, Klikhir Adsense eCPM has increased by as much as 200%.

The only change to Klikhir.com in the past few weeks has been the addition of Amazon Context Links. In fact I have been very busy with other projects over the past four weeks and have done nothing else to Klikhir.com in that time.

Context links are causing Amazon to crawl Klikhir.com regularly. Perhaps this extra activity is causing the increase in Alexa rankings. As far as the Google increased page count I can only guess that the increased Amazon crawl traffic along with the cached return links from a top ranking site like Amazon has improved SEO and eCPM.

Amazon Context Links are a quick and convenient way to add text links to your website so you can monetize your content. Context Links automatically identify and link relevant phrases within your page content to Amazon products, unlocking new ad inventory and saving you the time from having to manually create the links yourself. You can add the links to your pages in minutes, and Amazon provides a wealth of options to customize how they are displayed.

After you embed one simple piece of code on your pages, Context Links will identify and link contextually relevant phrases within your content to Amazon.com products. If you enable the preview functionality your site visitors will see a preview of an Amazon.com product relevant to the phrase selected. Clicking on the link will send your site visitors to the product detail page on Amazon.com, and you will earn referral fees just as you would with any link you hand-picked.

Amazon's spider is notified each time the page is viewed. After the second or third view Amazon automatically inserts the Context links into the page. So each time a page is viewed Amazon’s spider is notified to crawl the page and log the number of views. I have noticed that the time taken for initial processing varies and in some cases it can take up to 3-4 hours until the Context Links systems figure out phrases to link on the page.

You must allow Amazon’s spider (Mozilla/5.0 (compatible; AMZNKAssocBot/4.0)) to crawl your Web site. The crawl is needed in order to identify the content of your Web site and determine appropriate phrases to link. If you do not allow Amazon’s spider to crawl your Web site(s), Context Links will not be able to link anything.

Here is an example of a page at Klikhir.com with the Amazon Context Links: http://www.klikhir.com/business/buying-buck-knives-means-buying-a-trusted-american-brand.html

Apart from enhancing Klikhir.com with Amazon Context Links, the unexpected increase in traffic rankings and eCPM appears to have been worthwhile from a rankings point of view. I have yet to monetize traffic from the clicks.

Do you use Amazon Context Links? If so, have you noticed similar results or increases in activity and rankings, or conversions?

4 comments:

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Anonymous said...

how do I include Amazon Context Links to my Google Blooger?

Martin said...

The reliability and credibility of the Alexa Rankings have often been subject to differences. There are opinions that the Alexa ranking is far more credible and true for the sites below 10,0000 than that for the ones above it. Another factor that proves to be a major drawback of the Alexa rankings is that the rankings are governed by the Alexa toolbar and the Alexa toolbar users community. All the browser types are not taken into account as far as the rankings are concerned. As for example the Alexa rankings does not work in Windows Vista even though the latter has a huge user base and is highly popular.

chang said...

Excellent help! Thank you for this great tutorial!!
website development